Financial statements are your window into corporate performance and THE place to start when analysing a company. Being able to read financial statements is a critical skill to master if you are going to become a successful investor.

The concepts covered in this lesson are:

    • How to find a company’s financial statements
    • How to interpret the 3 main financial statements
    • How to calculate a company’s underlying profit

    The magic numbers are:

    1. Sales growth
    2. EPS growth
    3. Return on equity
    4. Net profit margin
    5. Free cash flow margin
    6. Return on invested capital
    7. Book value growth

    Example – REA Sales Growth

    2022 2021 2020 2019 2018
    Sales ($m) 1160.2 927.8 820.3 874.9 807.7
    Growth +25% +13.1% -6.2% +8.3% +20.3%

    Source: REA 2022 Annual Report – page 117

    REA’s average growth in revenue from continuing operations over the 5 years is 12.1%. There is one negative year however that is explained by the Covid pandemic which started in 2020.

    Based on average sales growth, REA appears to be a high-quality company.

    Example – Finding Financial Statements Online

    The 3 main financial statements can be found in the:

    • Annual report
    • Full year report
    • Half year reports

    There are different places you can look for these reports:

    • The Investor Relations or Shareholders section of a company’s website.
    • The Prices, Research and Announcements section of the ASX website: www.asx.com.au
    • The Company Announcements section of your online broker’s website.

    Magic Numbers Worksheet

    Sales Growth 10% a year

    2022 2021 2020 2019 2018
    Sales 00 00 00 00 00
    Sales Growth 00 00 00 00 00

    EPS growth 10% a year

    EPS 00 00 00 00 00
    EPS Growth 00 00 00 00 00

    Return on equity over 15%

    Net Profit 00 00 00 00 00
    Equity 00 00 00 00 00
    Return on Equity 00 00 00 00 00

    Net profit margin over 10%

    Net Profit Margin 00 00 00 00 00

    Free cash flow margin over 10%

    Depreciation 00 00 00 00 00
    Capex 00 00 00 00 00
    Free Cash Flow 00 00 00 00 00
    FCF Margin 00 00 00 00 00

    Return on invested capital over 10%

    Assets 00 00 00 00 00
    Accounts Payable 00 00 00 00 00
    Invested Capital 00 00 00 00 00
    ROIC 00 00 00 00 00

    Book value growth over 15%

    Shares on Issue 00 00 00 00 00
    Book Value 00 00 00 00 00
    Book Value Growth 00 00 00 00 00

     

    Table: 6.1

    Multiplier for companies retaining 100% of profits

    Return on Equity Required Return (discount rate)
    10% 12% 15%
    10.0% 1.000 0.670 0.481
    12.5% 1.494 1.076 0.720
    15.0% 2.075 1.494 1.000
    17.5% 2.738 1.972 1.319
    20.0% 3.482 2.508 1.678
    22.5% 4.305 3.100 2.074
    25.0% 5.203 3.748 2.508
    27.5% 6.177 4.449 2.977
    30.0% 7.225 5.203 3.482
    32.5% 8.344 6.010 4.021
    35.0% 9.535 6.867 4.595
    37.5% 10.796 7.776 5.203
    40.0% 12.126 8.733 5.844
    42.5% 13.524 9.740 6.518
    45.0% 14.989 10.796 7.224
    47.5% 16.521 11.899 7.963
    50.0% 18.119 13.050 8.733

    (ROE/RR)^1.8

    Table     Investment Strategies Ranked by Return

    ASX100 ASX300
    Highest Relative Strength 19.88% 15.3%
    Lowest Price to Sales ratio 13.55% 12.49%
    Highest Dividend per Share Growth 12.49% 9.15%
    Lowest Price to Cash Flow ratio 12.50% 11.37%
    Lowest Price to Earnings ratio 11.14% 10.15%
    Highest Return on Equity 10.92% 9.08%
    Highest Earnings per Share Growth 8.86% 8.86%
    All Ords Index 8.86% 8.86%
    Highest Dividend Yield 8.77% 8.12%

    Source: Paul Nojin and Matthew Brooks (2010) Stock Market Strategies That Work In Australia

    Method 2 – What if the required return is reduced to 10%?

    Step 1: Intrinsic value if 100% profit retained

    Equity per share is $10.31 x multiplier of 7.225 = $74.48

    Step 2: Intrinsic value if 100% payout ratio

    Equity per share is $10.31 x multiplier of 3.000 = $30.93

    Step 3: Calculate

    First, multiply the result of step 1 by (1 minus the payout ratio}.
    Second, multiply the result of step 2 by the payout ratio.

    So, $74.48 x .564 = $42.00
    And $30.93 x .436 = $13.48

    Step 4: Add the results from Step 3 together

    The intrinsic value is $42.00 + $13.48 = $55.48

    John Neff

    John Neff’s Windsor fund followed the same investment style no matter what the market was doing. During his 31 years at the helm, Windsor beat the market 22 times. As a result, it became the largest managed fund in the United States.

    Here are the principal elements of John Neff’s investment style:

    • Low P/E ratio – Windsor usually bought stocks with P/E ratios that were 40% to 60% below the market average.
    • Earnings growth in excess of 7% – an increase in earnings can multiply the benefits of P/E expansion.
    • Yield protection – besides growth in earnings, John Neff also looked for stocks with above average dividend yields.
    • Favour stocks with a high total return relative to the P/E at the time of purchase – the total expected return is equal to the earnings growth plus a dividend yield.
    • Buy cyclical stocks when earnings are at a low point in the cycle – cyclical stocks made up about 1/3 of the Windsor fund, but were only purchased when earnings were depressed.
    • Solid companies in growing sectors – companies should have a solid if not leading market position, with further room to grow.
    • Strong financials – on top of key fundamental criteria such as the P/E, EPS growth and yield, John Neff also looked for companies with growing sales, strong cash flow, and high return on equity.

    You can read more about John Neff’s investment style in his book John Neff on Investing. Pay close attention to the Market Journal (Part 3) – as this shows how a world class value investor thinks about the market.

    Key Points

    • Financial statements provide a window into the inner workings of a company – they tell you whether the business is strong or weak, and how the management is performing.
    • To be a successful stock picker you must be able to read financial statements.
    • The 3 most important financial statements are:
      • The Profit and Loss Statement tells you if the company made or lost money in the period being reported.
      • The Balance Sheet tells you what a company owns, how much it owes, and how much is then left for shareholders.
      • The Cash Flow Statement tells you whether a company is generating or consuming cash.

    [1] Paul Nojin and Matthew Brooks (2010) Stock Market Strategies That Work In Australia. First Edition. Major St Publishing.