Financial statements are your window into corporate performance and THE place to start when analysing a company. Being able to read financial statements is a critical skill to master if you are going to become a successful investor.
The concepts covered in this lesson are:
- How to find a company’s financial statements
- How to interpret the 3 main financial statements
- How to calculate a company’s underlying profit
The magic numbers are:
- Sales growth
- EPS growth
- Return on equity
- Net profit margin
- Free cash flow margin
- Return on invested capital
- Book value growth
Example – REA Sales Growth
2022 | 2021 | 2020 | 2019 | 2018 | |
---|---|---|---|---|---|
Sales ($m) | 1160.2 | 927.8 | 820.3 | 874.9 | 807.7 |
Growth | +25% | +13.1% | -6.2% | +8.3% | +20.3% |
Source: REA 2022 Annual Report – page 117
REA’s average growth in revenue from continuing operations over the 5 years is 12.1%. There is one negative year however that is explained by the Covid pandemic which started in 2020.
Based on average sales growth, REA appears to be a high-quality company.
Example – Finding Financial Statements Online
The 3 main financial statements can be found in the:
- Annual report
- Full year report
- Half year reports
There are different places you can look for these reports:
- The Investor Relations or Shareholders section of a company’s website.
- The Prices, Research and Announcements section of the ASX website: www.asx.com.au
- The Company Announcements section of your online broker’s website.
Magic Numbers Worksheet
Sales Growth 10% a year
2022 | 2021 | 2020 | 2019 | 2018 | |
---|---|---|---|---|---|
Sales | 00 | 00 | 00 | 00 | 00 |
Sales Growth | 00 | 00 | 00 | 00 | 00 |
EPS growth 10% a year
EPS | 00 | 00 | 00 | 00 | 00 |
---|---|---|---|---|---|
EPS Growth | 00 | 00 | 00 | 00 | 00 |
Return on equity over 15%
Net Profit | 00 | 00 | 00 | 00 | 00 |
---|---|---|---|---|---|
Equity | 00 | 00 | 00 | 00 | 00 |
Return on Equity | 00 | 00 | 00 | 00 | 00 |
Net profit margin over 10%
Net Profit Margin | 00 | 00 | 00 | 00 | 00 |
---|
Free cash flow margin over 10%
Depreciation | 00 | 00 | 00 | 00 | 00 |
---|---|---|---|---|---|
Capex | 00 | 00 | 00 | 00 | 00 |
Free Cash Flow | 00 | 00 | 00 | 00 | 00 |
FCF Margin | 00 | 00 | 00 | 00 | 00 |
Return on invested capital over 10%
Assets | 00 | 00 | 00 | 00 | 00 |
---|---|---|---|---|---|
Accounts Payable | 00 | 00 | 00 | 00 | 00 |
Invested Capital | 00 | 00 | 00 | 00 | 00 |
ROIC | 00 | 00 | 00 | 00 | 00 |
Book value growth over 15%
Shares on Issue | 00 | 00 | 00 | 00 | 00 |
---|---|---|---|---|---|
Book Value | 00 | 00 | 00 | 00 | 00 |
Book Value Growth | 00 | 00 | 00 | 00 | 00 |
Table: 6.1
Multiplier for companies retaining 100% of profits |
|||
Return on Equity | Required Return (discount rate) | ||
10% | 12% | 15% | |
10.0% | 1.000 | 0.670 | 0.481 |
12.5% | 1.494 | 1.076 | 0.720 |
15.0% | 2.075 | 1.494 | 1.000 |
17.5% | 2.738 | 1.972 | 1.319 |
20.0% | 3.482 | 2.508 | 1.678 |
22.5% | 4.305 | 3.100 | 2.074 |
25.0% | 5.203 | 3.748 | 2.508 |
27.5% | 6.177 | 4.449 | 2.977 |
30.0% | 7.225 | 5.203 | 3.482 |
32.5% | 8.344 | 6.010 | 4.021 |
35.0% | 9.535 | 6.867 | 4.595 |
37.5% | 10.796 | 7.776 | 5.203 |
40.0% | 12.126 | 8.733 | 5.844 |
42.5% | 13.524 | 9.740 | 6.518 |
45.0% | 14.989 | 10.796 | 7.224 |
47.5% | 16.521 | 11.899 | 7.963 |
50.0% | 18.119 | 13.050 | 8.733 |
(ROE/RR)^1.8
Table    Investment Strategies Ranked by Return
ASX100 | ASX300 | |
---|---|---|
Highest Relative Strength | 19.88% | 15.3% |
Lowest Price to Sales ratio | 13.55% | 12.49% |
Highest Dividend per Share Growth | 12.49% | 9.15% |
Lowest Price to Cash Flow ratio | 12.50% | 11.37% |
Lowest Price to Earnings ratio | 11.14% | 10.15% |
Highest Return on Equity | 10.92% | 9.08% |
Highest Earnings per Share Growth | 8.86% | 8.86% |
All Ords Index | 8.86% | 8.86% |
Highest Dividend Yield | 8.77% | 8.12% |
Source: Paul Nojin and Matthew Brooks (2010) Stock Market Strategies That Work In Australia
Method 2 – What if the required return is reduced to 10%?
Step 1: Intrinsic value if 100% profit retained
Equity per share is $10.31 x multiplier of 7.225 = $74.48
Step 2: Intrinsic value if 100% payout ratio
Equity per share is $10.31 x multiplier of 3.000 = $30.93
Step 3: Calculate
First, multiply the result of step 1 by (1 minus the payout ratio}.
Second, multiply the result of step 2 by the payout ratio.
So, $74.48 x .564 = $42.00
And $30.93 x .436 = $13.48
Step 4: Add the results from Step 3 together
The intrinsic value is $42.00 + $13.48 = $55.48
John Neff
John Neff’s Windsor fund followed the same investment style no matter what the market was doing. During his 31 years at the helm, Windsor beat the market 22 times. As a result, it became the largest managed fund in the United States.
Here are the principal elements of John Neff’s investment style:
- Low P/E ratio – Windsor usually bought stocks with P/E ratios that were 40% to 60% below the market average.
- Earnings growth in excess of 7% – an increase in earnings can multiply the benefits of P/E expansion.
- Yield protection – besides growth in earnings, John Neff also looked for stocks with above average dividend yields.
- Favour stocks with a high total return relative to the P/E at the time of purchase – the total expected return is equal to the earnings growth plus a dividend yield.
- Buy cyclical stocks when earnings are at a low point in the cycle – cyclical stocks made up about 1/3 of the Windsor fund, but were only purchased when earnings were depressed.
- Solid companies in growing sectors – companies should have a solid if not leading market position, with further room to grow.
- Strong financials – on top of key fundamental criteria such as the P/E, EPS growth and yield, John Neff also looked for companies with growing sales, strong cash flow, and high return on equity.
You can read more about John Neff’s investment style in his book John Neff on Investing. Pay close attention to the Market Journal (Part 3) – as this shows how a world class value investor thinks about the market.

Key Points
- Financial statements provide a window into the inner workings of a company – they tell you whether the business is strong or weak, and how the management is performing.
- To be a successful stock picker you must be able to read financial statements.
- The 3 most important financial statements are:
- The Profit and Loss Statement tells you if the company made or lost money in the period being reported.
- The Balance Sheet tells you what a company owns, how much it owes, and how much is then left for shareholders.
- The Cash Flow Statement tells you whether a company is generating or consuming cash.
[1] Paul Nojin and Matthew Brooks (2010) Stock Market Strategies That Work In Australia. First Edition. Major St Publishing.